Let’s start by getting a few things straight. It doesn’t matter if there are 3 cars in the drive-thru or 23, you’re going to get your food within 5 minutes flat. And it’s without a doubt “their pleasure” to get you through the line as quick as possible. Chic-fil-A has made a name for itself in the fast food industry by offering unparalleled customer service, the best chicken sandwich on the market (don’t @ me), and maximizing their marketing efforts.
We’re going to give you 4 ways how and why you should run your business like a Chic-fil-A so that you too can become the leader in your industry.
1. Put the Customer First
Yes, this means the customer is always right (unfortunately). Chic-fil-A has a knack for understanding their customers and communicating them in a way that no other fast food restaurant does or has done. There’s simply something about hearing how it’s “their pleasure” to serve you after asking for anything that seems to enlighten us.
While you do not have to use the term “my pleasure”, you should always make the customer feel at home with your company. By creating this sense of “intimacy” with your customers, you can be sure they will keep coming back time and time again. #CustomerLifetimeValue
2. Speed is Critical
In today’s world, everything is fast. Chic-fil-A does a great job aligning their services with this ideology. Like we said earlier, it doesn’t matter of there are 3 or 23 cars in the drive-thru, you’re going to get your food in 5 minutes flat.
Okay so maybe your business doesn’t define speed in terms of minutes, but perhaps days, or weeks. This is a great instance where you need to know your competition. Try to beat out your competition by being quicker, while maintaining higher quality. Remember, everyone loves fast cars for a reason.
3. Unmatched Quality Paired With Consistency Leads to Consumer Trust
Chic-fil-A didn’t invent the chicken, just the chicken sandwich. And they’ve been making them since 1946. Because they have been around for long, they have developed a sense of trust with their customers. We all know a chicken sandwich at one location will taste the same as a chicken sandwich from somewhere else. As a customer, we love consistency, and that’s part of what drives Chic-fil-A’s sales.
When running your business, offer high-quality products or services, paired with consistent production to gain loyalty with your customers.
4. Marketing That Works
We’ve all seen the commercials, the cows flying out of the sky at the Chic-fil-A Peach Bowl, or a funny tweet on Twitter from Chic-fil-A. They have a keen sense of creativity in their marketing efforts across the board. They have kept their customers loyal while attracting new ones and continue to succeed in the fast food industry.
Our advice here: use creative marketing to build brand awareness and keep customers loyal. Every business requires a unique marketing strategy, so be sure to contact us with any questions about your marketing needs!
In summary, keep doing what you do Chic-fil-A, we love you for who you are, the fast, tasty, and friendly chicken restaurant. You can use Chic-fil-A’s success to your advantage when running your business. It’s been “our pleasure” to share this article with you. McCall Media Solutions is here to help with any of your marketing needs. From web design to social media marketing, we’d love to work with you. Leave us a message below to find out how we can help your business grow!