Social Media has drastically changed the way companies can interact and communicate with their customers. By using social media we can build relationships and deliver content to encourage action and understand consumer bahavior. By following this guide you will get a jumpstart on your social media campaigns.
Before you start any social media campaign, make sure you know who exactly you are targeting. This will help you in deciding which social media network to use, as well as what type of message to deliver. If you are planning on running a paid social campaign, this is crucial. Need help defining your target market? Check out this article, Defining Your Target Market or contact McCall Media Solutions today.
Planning your social campaign can be a daunting task. By planning ahead, you can rid yourself of some of the headache and keep yourself on schedule. We recommend writing your posts ahead of time, this allows time for editing and revisions. Use a calendar to remind yourself of when to post, or use an automated service. Do you know when your followers or friends are most active? Try to post when users are most engaged (this varies depending on what social network you are posting on). Here is a guide on optimum posting times by network.
Grow your follower base or friends list. One of the best ways to do this is by ReTweeting or Sharing posts by influential people. It’s obvious that the more friends or followers you have the better, but heres why. You increase the chance of viral content, you reach “new” people through shares and retweets, you can increase user engagement. By using the snowball effect to your advantage, you can quickly gain traction to your social campaign.
Once your campaign has started and you are posting content regularly, it is important to keep track of what is happening now. How many “likes” are you getting? How many retweets? By tracking this data, you will be able to plan your next social campaign around it, optimizing your results.
These are just a few tips to get your social campaign started. This list is by no means exhaustive, have other questions? Contact us today to get a free Social Media Marketing consultation.